Opinion
How to Stop Comparing Your Wedding to Everyone Else's
An honest piece about the algorithm, the group chat, and the wedding you actually want.
The WedCanada Collective
You are being shown other people's weddings at a rate no generation before you experienced. Not the weddings of people you know, the weddings of strangers, filtered by an algorithm that has learned exactly which images make you stay a second longer.
Nothing you see there is a benchmark. A great deal of it is styled, some of it is staged for portfolios, and almost none of it comes with a budget attached. A florist's most-shared installation was frequently built at cost for a photoshoot on a Tuesday in February.
The practical defence is narrow taste. Decide early what your wedding is not, not a black-tie ballroom, not a barn, not a beach, and the field collapses to something you can hold in your head. Couples who can describe their wedding in one sentence make faster decisions and regret fewer of them.
The other defence is remembering who the day is for. Your guests are not comparing. They arrived hoping for a good seat, a warm meal, a short ceremony and a bar without a line. Weddings that deliver those 4 things are described as the best wedding I've been to, regardless of what the flowers cost.
“Couples who can describe their wedding in one sentence make faster decisions and regret fewer of them.”